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I wanted to create pet food that stood up for not only the health and well being of our pets but also for the respect and well being of their food providers, the farm animals.  All creatures, cats, dogs, cows, chickens, sheep and pigs alike have the same feelings of fear, happiness, misery, joy, sadness, love, pain.  When we as educated and caring pet owners make choices for our cats and dogs nutritional needs, we need to make those choices with awareness, with ethical standards and with the knowledge of the difference between factory farmed animal produce and organic, free range produce.

The right choice will not only make a difference to our pets life but also to farm animals throughout Australia.  As we all know, the consumer drives the market.  Day by day we are becoming more aware of where our food comes from thanks to advertising such as the 'make it possible' advertisement by Animals Australia. With more heartfelt choices we will not only end the suffering of millions of factory farmed animals but we will also become healthier in the process.  How?

Organic, free range farm animal produce does not contain chemicals, hormones, pesticides, herbicides, fungicides.  These animals have lived a respectful life as nature intended before slaughter.
By choosing organic and free range for our pets we are not only making a healthy and ethical decision, we are contributing to the change Australian Farming needs to bring about compassion and kindness to all living creatures.

For sure your four legged friend will thank you for it.

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