Stacks Image 175
I wanted to create pet food that stood for not only the health and well being of our pets, but also for the respect and well being of their food providers, the farm animals.  
All creatures, cats, dogs, cows, chickens, sheep and pigs alike have the same feelings of fear, happiness, misery, joy, sadness, love, pain.  When we, as educated and caring pet owners, make choices for our carnivorous cats and dogs nutritional needs, we need to make those choices with awareness, with ethical standards and with the knowledge of the difference between
factory farmed animal produce and organic, free range produce.
The right choice not only makes a difference to our pet’s health but also to the lives of farm animals throughout Australia.  As we all know, the consumer drives the market.  Therefore by purchasing free range and organic animal produce we are directly supporting and strengthening ethical farming practices.
Day by day we are becoming more aware of where our food comes from thanks to advertising such as the
'make it possible' advertisement by Animals Australia. With more heartfelt choices we will not only end the suffering of millions of factory farmed animals but we will also become healthier in the process.  How?
Organic, free-range farm animals do not contain toxic chemicals, hormones, pesticides, herbicides or fungicides.  These animals are fed high quality organic food and they live a respectful life as nature intended before slaughter.
By choosing organic and free range for our pets we are not only making a healthy and ethical decision, we are contributing to the change Australian Farming needs, to bring about compassion and kindness to all living creatures.
For sure your four-legged friend will thank you for it.

2012-05-22 11.07.38

Brain food

I'm A Badass Caption: I can haz links, style or anything that is valid markup :)